We are driven by progress: yours and ours.
We work to make everything work better every day. We deliver the services, solutions and equipment needed to make your life and business more successful.
Improving life and business through outstanding service and equipment, creating continuous value for all.
We renew our experience.
Three generations later, more than 90 years of experience, and the permanent ability to innovate for the future.
We lead with empathy and commitment.
We act closely, developing partnerships based on commitment, trust and empathy.
We move forward with conscience.
We have the courage to set high ambitions, anchored in solid strategies.
We strive for excellence.
Whichever the challenge by working together we are relentlessly ready to offer the best outcome at any given time.
We stand by our convictions.
Transparency and trust are part of our nature and come to life in every relationship we build.
We lead the way to the future.
We take life and business further.
For more than 90 years, we have adapted to social and economic changes while maintaining our entrepreneurial and innovative spirit. Our experience and legacy make us proud and we are confident that we will continue to succeed. This new page in our history will reflect that.
To our clients, partners, suppliers, stakeholders and, above all, our employees – who are key to our success – we pledge to continue respecting our legacy and the values which have driven us since our foundation. We will do so with the same responsibility and commitment as we always have.
We are ready to seize the future and build it together.
Nors genesis goes back to 1933, when Luiz Óscar Jervell became the representative of the Volvo brand in Portugal.
In April 1,1949 the designation Auto Sueco appears for the first time, in a decision made with Yngvar Poppe Jensen to turn the business independent.
In 1959, Auto Sueco Coimbra was born (now designated Ascendum).
The company inaugurated facilities across the country, creating associated companies and extending the dealer network.
1991 marks the beginning of the Group’s internationalization with Volvo’s activity, with the settlement in Republic of Angola.
In 1999, Auto Sueco Group takes its second international step, through Auto Sueco Coimbra, current Ascendum, with the acquisition of Volmaquinaria de Construcción España.
In 2003, Auto Sueco Group acquires Civiparts Group (sale of multi-brand parts for heavy vehicles).
In 2004, Auto Sueco Group continues its strategy of international expansion with the creation of ASC Construction Equipment USA — current Ascendum USA — and with the beginning of Auto Sueco operations in Windhoek, Namibia.
In 2005, Auto Sueco Group begins to distribute Volvo Construction Equipment products in Angola, with the creation of Auto-Maquinaria.
Car Aftermarket activity began operating with the creation AS Parts. In Africa, Auto Sueco Botswana is born.
2007 marks the beginning of Group’s operations in Brazil. Auto Sueco Brasil – current Auto Sueco Centro Oeste – begins its activity as Volvo trucks and buses dealer for the states of Mato Grosso, Rondônia and Acre.
The year of 2008 was marked by the celebration of Nors’ 75th anniversary.
In that same year, the Group acquires MBE Sotkon, the company that would be in the genesis of Sotkon.
2010 is a year of investment for Auto Sueco Group. Vocal – current Auto Sueco São Paulo – the major dealer of Volvo trucks and buses in Brazil and Latin America, is acquired, reinforcing its positioning in the Brazilian market.
Auto Sueco (Coimbra) – current Ascendum – acquires Volvo Otomotiv Turk – a Sales Company of Volvo CE for Turkey territories. The new company would be designated as ASC TURK MAKINA, LTD.
In 2012, Auto Sueco Group exceeds the mark of 1 billion Euros, and Auto Sueco Coimbra is now designated Grupo Ascendum. Also in 2012, Ascendum expands its activity to Mexico. ONEDRIVE is born as a car aftermarket retail brand.
In 2013, the Group assumes its multinational approach with a presence through 4 continents and 24 markets, which brings out a new identity and a new name for the holding – Nors.
Ascendum Group expands its activities to Central Europe, taking responsibility for the development of Volvo Construction Equipment in Austria, Hungary, Czech Republic, Slovakia, Romania and Croatia.
In the beginning of 2014, the first investment in agricultural equipment was made, with the acquisition of Agro New, dealer of CASE IH Agriculture, the brand of Case New Holland (CNH) for agricultural equipment in the State of São Paulo, Brazil.
In 2014, Nors enters the Mozambican market with the inauguration of Auto Sueco Moçambique, in Maputo, specialized in the distribution and after-sales service for Volvo trucks and buses in this region.
In March 2015, Nors Group assumes the presence of Renault Trucks in Portugal through its new company, Galius, which has integrated sales and After Sales operations, facilities and other assets, such as the relation with the private network of Renault Trucks Portugal Lda. services.
In January 2020, KinLai starts its operations as a truck dealer of the Chinese brand Dongfeng, in Angola.
March marks the expansion to the Canadian market with the acquisition of STRONGCO, a major multiline mobile equipment dealer that sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry.
Aquisition of Agrofito Case Máquinas, a CASE IH brand agricultural equipment dealer in the State of Mato Grosso, Brazil.
Aquisition of Great West Equipment, a Volvo Construction Equipment dealer in the Yukon Territory and the province of British Columbia, Canada.
From our perspective, they are so much more than just trucks and buses. They are the link between people and places, producers and shops, goods and consumers. And they always deliver world-class service.
We supply the best machines on the market to improve your business in a wide range of areas, from construction to recycling and mining.
We are the solution you need to keep your business on track. We specialise in the distribution and retail of multi-brand parts and we guarantee a safe journey.
From our perspective, they are so much more than just trucks and buses. They are the link between people and places, producers and shops, goods and consumers. And they always deliver world-class service.
We supply the best machines on the market to improve your business in a wide range of areas, from construction to recycling and mining.
From our perspective, they are so much more than just trucks and buses. They are the link between people and places, producers and shops, goods and consumers. And they always deliver world-class service.
We supply the best machines on the market to improve your business in a wide range of areas, from construction to recycling and mining.
We help make the most of nature. The right machinery is as crucial as the seasons for working the fields – from sowing to harvesting. But much safer and more predictable and reliable than the weather.
We supply the best machines on the market to improve your business in a wide range of areas, from construction to recycling and mining.
From our perspective, they are so much more than just trucks and buses. They are the link between people and places, producers and shops, goods and consumers. And they always deliver world-class service.
We supply the best machines on the market to improve your business in a wide range of areas, from construction to recycling and mining.
From our perspective, they are so much more than just trucks and buses. They are the link between people and places, producers and shops, goods and consumers. And they always deliver world-class service.
We supply the best machines on the market to improve your business in a wide range of areas, from construction to recycling and mining.
From our perspective, they are so much more than just trucks and buses. They are the link between people and places, producers and shops, goods and consumers. And they always deliver world-class service.
We are the solution you need to keep your business on track. We specialise in the distribution and retail of multi-brand parts and we guarantee a safe journey.
We are dedicated to exploring new ventures, from insurance mediation to environmental solutions. We will play a role with a positive impact on safety, sustainability and other challenges that may come our way.
